The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

WBD rebrands U.S. sports division as TNT Sports

The refreshed identity comes amid a similar move made in Europe last year.

The refreshed identity comes amid a similar move made in Europe last year.

Warner Bros Discovery (WBD) has relaunched its U.S. sports division under the TNT Sports brand identity, which will be adopted for all of WBD’s sports production and content moving forward, the company revealed on Thursday.

The move is similar to one WBD took with its sports division in the United Kingdom and Ireland last year, which dropped the BT Sport branding in favor of the TNT Sports identity.

Starting this month, all sports programming aired on WBD-owned cable channels in the United States (TBS, TNT and Tru TV) as well as its Max streaming service will identify as TNT Sports.

It wasn’t immediately clear if WBD will also change the branding of its Bleacher Report sports add-on to Max, which offers live access to games aired on the cable channels.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
Home » News » Industries » Television » WBD rebrands U.S. sports division as TNT Sports