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Paramount elevates Travis Scoles to EVP, Advanced Advertising

Travis Scoles. (Courtesy image)
Travis Scoles. (Courtesy image)

Paramount Global has promoted Travis Scoles to serve as the company’s Executive Vice President for Advanced Advertising, the entertainment giant announced on Thursday.

Scoles has served in a number of advertising-focused roles at Paramount, joining then-ViacomCBS in February 2020 as a senior vice president of product management for the company’s advanced advertising platforms, including its cross-platform audience product called Vantage.

During his time at Paramount, Scoles has worked on advanced advertising initiatives. He joined Paramount after spending eight years at Scireson, where he was promoted to partner of the company’s advertising-focused engineering and data science teams.

“Since Travis joined Paramount in 2020, he has been instrumental in the creation, growth and monetization of our suite of innovative, first-to-market advanced advertising solutions, driving enormous impact for our business and leading our industry’s conversation around the future of currency,” John Halley, the President of Paramount Advertising, said in an internal memo.

Scoles also represents Paramount’s advertising unit as the chairman of the board at the U.S. Joint Industry Committee, a not-for-profit organization that serves as a collaborative forum for video suppliers and media buyers.

“As chair of the U.S. Joint Industry Committee board and frequent pundit in the trades and on panels,” Halley said. “Travis is a respected authority in currency and measurement innovation, His efforts in forging partnerships, such as our recently announced attribution solution with Mastercard and EDO, are critical to providing better performance and full transparency across outcome metrics not typically associated with premium video, so advertisers can better understand the value of our products.”

Scoles will continue to be based out of Paramount’s offices in New York City.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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