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TuneIn lands audio rights to Big 12 Conference games

A stock image of a football.
(Stock image via Pexels, Graphic by The Desk)

Streaming audio platform TuneIn has inked an agreement with the Big 12 Conference to distribute live coverage of football games and ancillary programming through a new branded audio station.

The deal comes about a month before the start of college football season, with the Big 12’s college kickoff scheduled for August 29. Audio simulcasts of Big 12 games were previously available exclusively on SiriusXM satellite and streaming radio.

“I’m thrilled to partner with the entire TuneIn team,” Brett Yormark, the Commissioner of the Big 12 Conference, said in a statement on Tuesday. “TuneIn will be an incredible resource and platform for the Big 12 as we continue to advance our narrative and extend our reach.”

“The Big 12 is a dominant force in college sports, drawing loyal fans and alumni to each event from around the world,” said Richard Stern, the CEO of TuneIn. “We’re glad to make TuneIn the home for Big 12 sports coverage, underscoring our dedication to being the premier destination for sports audio coverage of the largest leagues and events. This commitment ensures that fans stay deeply connected to the teams and games they are passionate about, no matter where they are.”

In addition to college football games, TuneIn will also provide game commentary from Big 12 college men’s and women’s basketball events.

TuneIn allows us to connect across a variety of platforms, delivering around-the-clock commentary and coverage of Big 12 sporting events,” said Tyrel Kirkham, Chief Marketing Officer of the Big 12 Conference. “TuneIn is a leader in sports audio coverage, making them an ideal partner to expand our content offerings and reach to sports fans whether they’re at home, at a tailgate or on the road.”

TuneIn offers a free streaming audio app that is supported across more than 200 platforms, including all popular phones, tablets, smart TVs and smart speakers, as well as some car infotainment systems. A premium version of the app costs $10 per month.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.