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Verizon Media to bundle premium services under Yahoo Plus brand

Verizon is preparing to bundle several premium content products under its acquired Yahoo! brand, according to a report.

The move is intended to build upon the success of several Yahoo!-branded products, including Yahoo! Fantasy Sports and Yahoo! Finance, which has a collective 3 million paying subscribers, according to company officials.

Verizon Media, the content arm of the wireless phone company of the same name, acquired Yahoo! in 2017 for more than $4 billion. At the time, Verizon was hoping to leverage Yahoo! services to collect data on web users, which the company was hoping would help prop up its fledgling advertisement business.

Now, Verizon is getting into the direct-to-consumer game — but its bundle, Yahoo! Plus, won’t have anything to do with streaming television.

Instead, Yahoo! Plus will offer users premium access to special features like adveritsement-free inboxes on Yahoo! Mail and research tools on Yahoo! Finance.

Yahoo! Plus will also offer special access and features on affiliated services, including TechCrunch, according to Axios.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).