The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

The Weather Channel, Google partner on new camera network

The SkyFX Camera Network will provide real-time panoramic views from across the country.

The SkyFX Camera Network will provide real-time panoramic views from across the country.

The SkyFX Camera Network will offer live, 360-degree video feeds from locations across the United States, and will air on the Weather Channel during live coverage of climate events. (Courtesy image)
The SkyFX Camera Network will offer live, 360-degree video feeds from locations across the United States, and will air on the Weather Channel during live coverage of climate events. (Courtesy image)

The Weather Channel is teaming up with the Google News Initiative to launch a fleet of high-definition cameras that will offer live, panoramic views of climate events across the United States.

The cameras are part of the new SkyFX Camera Network, which will provide the Weather Channel with 360-degree views from dozens of locations in real-time. Those cameras will supplement others used by the Weather Channel for its live coverage of weather news on a daily basis, and will include weather collection technology that will provide meteorologists at the network with actionable data that can be passed along to viewers during broadcasts.

“The SkyFX Camera Network in partnership with Google News Initiative furthers our mission to keep the public informed and prepared on weather conditions and threats across the country,” Byron Allen, the founder and CEO of the Weather Channel’s parent company Allen Media Group, said on Thursday. “We take our position as the most-trusted news network very seriously, and we will continue to innovate and launch new tools that enable us to deliver real-time, critical weather news and information that empowers individuals to take actionable steps to safeguard themselves and their loved ones during severe weather events.”

The partnership between the Weather Channel and the Google News Initiative builds on a long-standing partnership between Allen Media and Google, which includes services agreements with Google Cloud, Google TV marketing and the Google Play Store.

“This project exemplifies two key principles of Google and our Google News Initiative: using technology to help people all over the world,” Chrissy Towle, the director of news partnerships at Google, said in a statement. “SkyFX Camera Network demonstrates how a media outlet can develop a technological concept to provide its users with relevant information, as well as a product that will be used for the benefit and improvement of people’s lives. We are thrilled to be a part of this project.”

Live cameras have become an increasingly important tool for weather broadcasters who are looking to add to their real-time coverage of severe storms and other climate-specific events. Two years ago, Fox News Media said its free streaming service, Fox Weather, would tap into a network of more than 100,000 high-definition cameras located across the country, to include dozens of feeds provided by its Fox-owned stations.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Get stories like these in your inbox, plus free breaking news alerts on business and policy matters involving media and tech.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
Home » News » Industries » Streaming » The Weather Channel, Google partner on new camera network