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Chinese TV manufacturer makes transparent display

The new 55-inch television sports a transparent OLED display and a $7,000 price tag to boot.

The new 55-inch television sports a transparent OLED display and a $7,000 price tag to boot.

The new Xiaomi Mi TV LUX OLED sports a transparent high-definition display. (Photo: Xiaomi/Handout, Graphic: The Desk)

Chinese electronics manufacturer Xiaomi is celebrating its 10th anniversary this year, and the company is pulling out all the stops when it comes to its new line of products.

This week, Xiaomi announced it would soon bring to market the world’s first mass-produced high-definition television set with a see-through displace.

The transparency is made possible thanks to engineering in the base of the television set coupled with the company’s use of microscopic OLED panels, which eliminate the need for edge or back lighting.

The translucent display results in an effect that makes pictures “seem to be suspended in the air,” the company said in a blog post, while providing a window to look at whatever is behind a TV set when the unit is powered off — if that’s something you’re into.

Xiaomi is hardly the first company to bring a transparent OLED display to market — South Korean electronics company LG has offered translucent OLED signage displays for at least a year. But Xiaomi’s hardware, dubbed the “Mi TV LUX OLED,” is the first time an electronics company has mass-manufactured a transparent OLED display for consumer televisions.

Xiaomi is also bringing the set to market at an affordable price: Just $7,000, far less than what LG charges for its translucent signs ($25,000 as of this writing).

Xiaomi will start taking orders for the new TV set on Sunday.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).