The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

YouTube TV will offer NFL Sunday Ticket bundle with Max

(Stock image via Pixabay, Graphic by The Desk)

Google’s premium streaming television service YouTube TV will soon offer a bundle that gives subscribers access to its exclusive NFL Sunday Ticket package alongside Warner Bros Discovery’s (WBD) streaming service Max, executives confirmed this week.

The revelation was made during a conference call with investors and reporters as part of Google and YouTube parent company Alphabet’s second quarter earnings report.

Executives offered no detail on how much the bundle will cost or when it will launch, though the NFL Sunday Ticket is expected to go live on YouTube TV and YouTube in early September. It was also not clear if the bundle will offer live access to HBO or Cinemax channels. Programming from both brands are included in Max.

YouTube signed a deal with the National Football League (NFL) to become the exclusive provider of NFL Sunday Ticket over the course of several years, and is believed to be paying the NFL around $2 billion per year for the privilege of delivering out-of-market Sunday morning and afternoon games aired on CBS and Fox to streamers. The NFL Sunday Ticket was previously offered by satellite broadcaster DirecTV.

On its own, a subscription to NFL Sunday Ticket costs $350 per season through YouTube TV, and can only be accessed through the service with a subscription to its $73 a month live TV service. YouTube also offers NFL Sunday Ticket through its Primetime Marketplace for $100 more, with no separate monthly fee.

Separately, Verizon and YouTube announced a partnership on Wednesday that will see some Verizon Wireless, Home Internet and Fios Internet customers get free access to NFL Sunday Ticket through either YouTube TV or YouTube Primetime Channels.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).