VP debate audience skewed older, Samba TV data reveals
Arizona, Michigan, Nevada and Wisconsin over-indexed with debate viewership among the critical swing states, the measurement firm said.
CBS (formerly the Columbia Broadcasting System) is a television broadcast network owned by ViacomCBS. In addition to the broadcast network, CBS operates more than a dozen local stations across the country as well as CBS News, CBS Sports and cable channels CBS Sports Network, Smithsonian Channel and Pop Network. Prior to its merger with Viacom, CBS also operated the premium multiplex movie services Showtime and The Movie Channel.
Arizona, Michigan, Nevada and Wisconsin over-indexed with debate viewership among the critical swing states, the measurement firm said.
The CBS News Vice Presidential Debate drew a high amount of interest to broadcast network and cable television on Tuesday.
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Paramount will use measurement data from VideoAmp from October 1 if their contract with Nielsen is not renewed.
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