Fox won’t cannibalize cable with new streaming service, exec says
The broadcaster continues to earn a sizable chunk of revenue from cable fees, and the company does not want to disrupt that model with a streaming service.
Fox Entertainment (colloquially known as Fox) is a broadcast media entity owned by Fox Corporation. Fox includes the flagship broadcast network, Fox News Media (Fox News, Fox Business, Fox Nation, Fox Weather), Fox Sports, Fox Television Stations, TMZ and Tubi.
The broadcaster continues to earn a sizable chunk of revenue from cable fees, and the company does not want to disrupt that model with a streaming service.
More sports fans say they’re willing to buy an SVOD service to watch live games, displacing broadcast and cable networks in Hub’s annual report.
The plan is expected to cost between $20 and $30 less than Fubo’s current base programming package, and include access to major broadcast and sports-inclusive networks.
NFL and college football programming, plus other live events, helped lift traditional TV’s share of viewership over streaming’s lead in January.
iSpot says the number of people who watched Super Bowl LIX is about 3 million fewer than what Fox Sports reported earlier in the week.
More than 127 million people tuned in to watch some or all of Super Bowl LIX on Sunday, according to updated ratings data.
More than 126 million people tuned in to watch some or all of Super Bowl LIX on broadcast, cable, satellite and streaming TV platforms, Fox Sports said.
Fox will require users to register for a free account on Tubi if they want to watch Super Bowl LIX through the Tubi app for phones, tablets and smart TVs.
The new app will offer direct access to Fox’s news and sports programming, with a potential price of $20 per month.
Cable networks and streaming platforms suffered the worst, while broadcast networks rebounded.
Linear TV captured more than 46 percent of total TV time in December, compared with streaming’s 43 percent.
The simulcast marks the first time Fox has made the Super Bowl available to stream live on the entertainment-based FAST platform.