Interactive Advertising Bureau (IAB)

The new Vizio Sports Zone collates live sporting events across channels and apps. (Courtesy photo)

IAB: Sports helped draw more advertising to connected TV platforms

May 6, 2025April 28, 2025

Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services like Netflix and Amazon are aggressively pursuing similar rights.

Cable TV, advertising groups sue FTC over “click-to-cancel” rule

October 25, 2024

The largest cable TV industry group and two others influenced by advertising companies are suing to block a new rule that requires companies to offer easier subscription cancellation tools.