LG partners with BrightLine, unveils 3-D streaming ads
LG has unveiled a trove of new ad formats, including a unique opportunity that allows marketers to use 3-D technology to engage potential customers.
LG
LG unveils $25,000 OLED smart TV
If you want the biggest and best smart TV that LG Electronics will offer this year, be prepared to pay for the privilege.
LG launches free streaming audio service on smart TVs
LG has partnered with Radioline to launch a new ad-supported streaming audio service on its smart TVs.
LG stops manufacturing Blu-Ray players
LG has decided to stop manufacturing Blu-Ray players as more consumers shift away from physical media to cloud-based options.
Roku, Amazon, Samsung are dominant CTV platforms in U.S., study finds
All three rely on advertising to financially support their connected platforms and free streaming TV services.
Study: Most prefer single streaming ecosystem
Around one-third of consumers are planning to buy a new smart TV within the next six months — and they’re revealing which features will influence their purchases.
Philo brings wallet-friendly streaming app to LG smart TVs
Philo has made its wallet-friendly streaming TV app available as a native option on LG WebOS-powered smart TVs.
Cineverse brings “Yu-Gi-Oh!” FAST channel to LG Channels
Cineverse has brought its “Yu-Gi-Oh!” FAST channel to LG’s free streaming platform LG Channels.
LG launches Innovation Lab for connected TV advertising solutions
The aim of the lab is to create and deploy “more personalized, engaging, and effective advertising experiences,” LG says.
Survey: Consumers want “helpful” connected TV ads for holiday shopping
Streamers are spending more time with ad-supported media, and they’re hoping campaigns help them figure out what to buy during the holiday shopping season.
OLED sees strong demand among TV, mobile device makers
Manufacturers of OLED screens are seeing a strong demand for the technology, according to a report.
LG Channels debuts new “Showcase” content stream
LG Channels Showcase will offer a rotating selection of films, TV shows and original series that are exclusive to the FAST platform.