Bob Gold hires Eric Becker to run streaming-focused PR unit
The formation of the streaming media and pay TV communications unit will give those clients a dedicated team to work with on brand messaging and corporate communications.
Orby TV was a prepaid satellite television service headquartered in Burbank, California. The service offered channels from A+E Networks, AMC Networks, WarnerMedia, ViacomCBS and Discovery Communications for as little as $40 per month. Orby TV worked with a satellite receiver that was capable of connecting to an antenna, allowing current and lapsed subscribers to access free broadcast stations within their local area. Orby TV closed in March 2021 after running out of funds, with assets sold through a bankruptcy proceeding to a company that intends to relaunch the service with religious-oriented programming.
The formation of the streaming media and pay TV communications unit will give those clients a dedicated team to work with on brand messaging and corporate communications.
A satellite broadcaster that abruptly shut down after running out of cash two years ago will make a return with a new line-up of channels.
Orby TV has sold some of its hardware assets as well as its intellectual property to a Florida-based satellite broadcaster, The Desk has learned.
The defunct satellite service owes millions of dollars to TV programmers, the General Electric Pension Trust and others.
Customers of the now-defunct service are trying to recoup their investment by selling their worthless equipment online.
Orby TV tried to raise more money, but a last-minute deal suddenly fell through, the company’s chief executive said in an e-mail.
Satellite television startup Orby TV announced on Monday it would shut down its service and push customers toward Dish Network.
Satellite TV upstart Orby TV is planning to add support for TV Everywhere apps by the end of the year, according to an executive.
The high cost of sports and other programming means companies like YouTube TV might have to increase prices without adding channels or features.
For some consumers, YouTube TV is just as expensive as regular cable — or, in some cases, more costly.