ViacomCBS issues pink slips before Red Ventures acquisition
ViacomCBS is issuing pink slips to workers of companies that will be sold to Red Ventures in the coming months.
Red Ventures
Red Ventures is a South Carolina-based marketing firm that owns several web publications, including CNET, Healthline, Bankrate, The Points Guy, ZDNet and Lonely Planet. The company is focused on convincing readers to purchase goods and services through affiliate links found inside articles that take on the style and tone of legitimate journalism.
In 2023, Red Ventures was criticized for using artificial intelligence to create clickbait content that was rife with factual errors and plagiarism.
Marketing firm Red Ventures to acquire tech news site CNET
Marketing firm Red Ventures has reached an agreement with ViacomCBS to acquire technology news website CNET for $500 million.