Roku
Roku ($ROKU) is a developer of smart television operating systems and a manufacturer of streaming television devices. It also operates a free, ad-supported streaming service called the Roku Channel. The company is based in Northern California.

Roku raises prices of streaming devices, ongoing memory shortage blamed
The cost of some Roku streaming devices has increased by as much as 50 percent as the company works through ongoing component shortages caused by the AI craze.
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Senators express concerns over Fox Corporation’s bid for Roku
In a letter, the lawmakers argue the deal could reduce competition in free, ad-supported streaming and give Fox the ability to steer Roku users toward its own programming.

Roku expands Roku City with new films, interactive platform campaign
Roku users can also access a Home Screen takeover, an interactive map and a clickable Roku City tour bus.
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Roku forges social advertising partnership with Smartly
The integration connects Smartly directly with Roku Ads Manager through the Roku Ads API, and is available to advertisers today.

At opening day of StreamTV Show, Fox-Roku deal gets pulled apart
The blockbuster $22 billion deal was on the top of everyone's mind during the first full day of the 2026 StreamTV Show in Denver.
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California DOJ won’t confirm probe into Fox-Roku deal, but there are signs
The state is involved in a number of investigations or lawsuits involving media mergers, including Nexstar's acquisition of TEGNA and Paramount's merger with Warner Bros Discovery.
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Netflix stock dips amid report company missed opportunity to buy Roku
The world's most-popular streaming service couldn't buy Roku or Warner Bros Discovery; now, it has its sights set on a well-known content production company.

Parks: Fox tie-up with Roku boosts streaming media reach of both companies
Roku’s strategic value lies in controlling content discovery and advertising opportunities within the connected TV ecosystem, extending beyond hardware.
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Will The Roku Channel and Tubi merge into one app? Not yet, says Murdoch
Less clear is how Fox will continue to nurture two standalone apps over the long term, or how licensing and distribution agreements will be negotiated moving forward.

VAB: Connected TV ownership reaching saturation point in U.S.
Most households in the U.S. who want a connected TV device already have one, while the number of customers paying for traditional TV has fallen over the past few years.
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Fox Corporation to acquire Roku in blockbuster $22 billion deal
Fox said the combined entity would become the third-largest television platform in the United States across broadcast, cable and streaming.

Omnicom: Home screen ads increase connected TV campaign performance
A mixture of traditional video spots with home screen advertising can boost recall and purchase intent, according to Omnicom and Roku's latest study.
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