Walmart completes acquisition of smart TV maker Vizio
Walmart has finalized its acquisition of smart TV maker Vizio, a move that will give it a boost in the connected TV advertising and retail media spaces.
Walmart
Comcast, Walmart team up on shoppable ads through Peacock
NBC Universal and Peacock are teaming up with Walmart on new shoppable ad experiences that will run during Thanksgiving sports and other holiday programming.
Vizio brings FAST service WatchFree Plus to phones, tablets
Vizio is bringing its WatchFree service to phones and tablets of the first time, allowing non-Vizio customers to stream more than 300 free channels without a Vizio TV.
A Conversation With: Giles Tongue, VP of Marketing, Bango
Bango wants the world to bundle, and the company is working with telecoms and other providers to offer value-additive packages of services to satisfy customers and reduce churn.
Vizio grows to 18.6 million streaming users in Q1
Platform revenue grew 28 percent after the company added 400,000 streaming users during the first three months of the year.
Walmart, Disney form advertising partnership
The marriage of Walmart Plus and Disney Audience Graph will allow marketers to launch and effectively measure their ad campaigns.
Roku to continue selling at Walmart despite Vizio acquisition, CFO says
Roku will continue selling its products at Walmart stores despite the retailer’s plans to acquire Vizio, the company’s CFO said.
Walmart to buy Vizio for $2.3 billion
The retailer hopes Vizio’s streaming TV platform will help it further develop a robust digital advertising business.
Walmart may buy Vizio to broaden digital ad business
Walmart is discussing a possible acquisition of electronics maker Vizio as it explores new fronts in the digital advertising business, according to a report.
Walmart to offer some Pluto TV content without commercials
Walmart is offering members of its Walmart Plus subscription service ad-free access to some Pluto TV content.