WBD wants to launch sports brand on Max by playoffs
Executives are hoping to launch a live sports tier on its flagship streaming service Max in time for the Major League Baseball (MLB) playoffs, according to a report.
Warner Bros Discovery is an international mass media conglomerate that was formed by the merger of AT&T’s WarnerMedia with Discovery, Inc. in April 2022. The company owns several domestic and international pay television channels — including CNN, TBS, TNT, the Discovery Channel, Animal Planet, HBO, Cinemax, Eurosport, AT&T Sportsnet, TVN Poland and Three (New Zealand) — along with streaming services HBO Max and Discovery Plus. The company is based in New York City.
Executives are hoping to launch a live sports tier on its flagship streaming service Max in time for the Major League Baseball (MLB) playoffs, according to a report.
As cable and satellite customers ditch those platforms for cheaper streaming options, regional sports has become less of an asset to major media companies.
Warner Bros Discovery said it has just under 100 million global subscribers of Discovery Plus and Max.
The increase was attributed to more streaming coverage on Discovery Plus in 10 countries.
YouTube TV will soon offer a bundle that gives streamers access to NFL Sunday Ticket and the streaming service Max.
Top WBD television executive Robert Blair is leaving the company after more than two decades, a departure that is connected to a broader restructuring of WBD’s business.
Warner Bros Discovery relaunched its British sports network BT Sport under the TNT Sports name in the UK and Ireland this week.
ITV says it is no longer “actively exploring” a potential acquisition of production company All3 Media
Lifestyle magazine GQ altered, then deleted, an article critical of WBD CEO David Zaslav, apparently at the urging of the entertainment company.
American media firms are taking a bigger slice of the European TV market, with several companies listed among the largest owners of channels and streaming services.