Roku launching Women’s Sports Now recap program
Roku is launching a weekly sports recap program, “Women’s Sports Now,” to capitalize on higher interest in women’s sports.
Roku is launching a weekly sports recap program, “Women’s Sports Now,” to capitalize on higher interest in women’s sports.
The network’s parent company E. W. Scripps said the number of men watching WNBA on Ion games grew 181 percent compared to 2023.
The basketball superstar has played in all five of Ion’s most-watched WNBA games since it started offering them two years ago.
The WNBA has inked a multi-year national broadcast partnership with Comcast’s NBC, Disney’s ESPN and Amazon’s Prime Video through 2036.
After recording the lowest-ever prime-time ratings for Olympics in 2021, NBC was hoping Caitlin Clark would help boost ratings this year — something that is unlikely to happen after Team USA decided to leave the basketball prodigy off their roster.
The Indiana Fever-New York Liberty game peaked at just under 2 million viewers, ESPN said, citing Nielsen data.
The game averaged 2.1 million viewers across ESPN 2 on cable and the streaming platforms ESPN Plus and Disney Plus.
WTHR and sister-station WALV-CD will air 17 Fever games on free TV in Indianapolis.