Xumo to monetize Google TV Freeplay content streams
Xumo will sell ad inventory within Google TV Freeplay, allowing marketers to run campaigns alongside that platform and its own Xumo-branded products.
Xumo is a joint venture between Comcast Corporation and Charter Communications that develops and distributes the Xumo streaming television operating system. The brand also offers a free, ad-supported streaming TV service called Xumo Play.
Xumo will sell ad inventory within Google TV Freeplay, allowing marketers to run campaigns alongside that platform and its own Xumo-branded products.
Comcast has added anime-centric streaming service Crunchyroll to its Xfinity and Xumo devices.
PubMatic says its clients will have direct access to digital ad inventory through Xumo, Xumo Enterprise and Xumo Play.
Ritchie will oversee the teams advancing Spectrum’s various video strategies, including experience, hardware and software architecture, engineering and product.
The Xumo-powered smart TVs are now available at more than 8,000 retail locations across the United States.
Cox becomes the fourth broadband Internet service provider to offer customers the option to purchase a Xumo Stream Box for their streaming video needs.
Cox Communications has partnered with Xumo Enterprises to integrate 20 FAST channels into the EPG of Contour set-top boxes.
It marks the first time Xumo Play, as a service, has been made available outside the United States.
Spectrum News has launched its national news channel through free streaming platform Xumo Play.
The executive spent 12 years at the technology company, overseeing its development and its acquisition by Comcast and Charter.