TheDesk.net (also known as The Desk) is an independent news and analysis publication covering the business of broadcasting, streaming, technology, telecom, advertising and media measurement. From breaking developments in the streaming wars to policy decisions reshaping the broadcast landscape, TheDesk.net delivers original reporting you won’t find anywhere else.
What We Cover
The media and technology industries move fast. TheDesk.net keeps pace.
We report on the business forces driving change across television broadcasting, streaming video, radio, cable and satellite TV, digital advertising, measurement, wireless and land-based broadband, and the government and legal decisions that shape them all. Whether you’re tracking the latest SVOD subscriber numbers, following a major merger in the telecom space, or watching the shift from legacy media to next-generation distribution, The Desk has you covered.
Our Europe & UK edition brings the same depth of reporting to media, technology, and telecom developments across the Atlantic — because the stories shaping these industries don’t stop at borders.
Our Commitment to Accuracy
In an era of noise, The Desk cuts through it.
TheDesk.net has earned a “Least Biased” and “Highly Factual” rating from Media Bias/Fact Check (MBFC), one of the most widely respected media credibility watchdog organizations. It’s a recognition that reflects our core editorial values: accuracy first, analysis grounded in evidence, and reporting that respects your intelligence.
We take those ratings seriously — and we work every day to keep them.
Free to Read. Built to Last.
TheDesk.net is free to read, supported by advertising. No paywalls. No subscription fees. Just sharp journalism available to anyone who wants it.
Our free weekly newsletters go deeper, delivering exclusive insights, breaking news alerts, and analysis trusted by executives, decision-makers, and professionals across broadcasting, streaming, advertising, measurement, data technology, government, and law.
Who reads TheDesk.net?
Our original journalism and news analysis is produced with the professional audience in mind — and we’re widely read by C-suite executives, senior management and key decision makers at companies of all sizes.
Some of our readers include executives, management and decision makers at companies like:
- ABC (network & news)
- Allen Media Group
- Amazon
- CBS (network, news & sports)
- Charter (Spectrum)
- Comcast (Xfinity)
- Comscore
- DIRECTV
- Dish Network / Sling TV
- E. W. Scripps Company
- ESPN
- Fox (network & sports)
- Fox News Media (Fox News, Fox Weather)
- Fubo, Inc.
- Gracenote (Nielsen)
- Gray Media
- Herring Networks
- NBC (network, news & sports)
- NBC Universal
- Netflix
- News Press & Gazette
- Nexstar Media
- Nielsen Media Research
- Paramount Skydance
- Philo
- Roku
- Sinclair, Inc.
- SiriusXM
- Stingray (TuneIn)
- The Trade Desk
- Veritone
- Versant
- Vizio (Walmart)
- Walt Disney Company
Who Works For TheDesk.net?
TheDesk.net is owned and operated by Solano Media LLC, a company based in California. The publisher of TheDesk.net is Matthew Keys, who has extensive experience working in the television and financial news industries — and then covering those same industries, from the outside-inward, with an insider’s perspective and deep institutional knowledge.
The publication was founded on a simple premise: the business of media and technology deserves the same serious, sustained attention that the entertainment side of the industry has long received.
