Social Media
Articles involving social media businesses and their products, including Meta (Facebook, Instagram), X Corp (Twitter), Mastodon, LinkedIn and others.
WARC: Global ad spending forecast to hit $1.34 trillion, fueled by social, streaming buys
Social media, search and retail media will account for more than two-thirds of global ad spending this year, WARC said.
DATA
TikTok opens third-party ad network to U.S. advertisers
TikTok is opening its advertising network of nearly 400,000 third-party apps to U.S. advertisers.
Braiden Bell: Hired for the right reasons, fired for the wrong ones
KGW-TV unearthed tweets he wrote when he was a teenager. Now, promising broadcaster Braiden Bell is out of a job. The cautionary tale and slippery slope this creates should worry everyone in the industry.
EDITORIAL
Facebook parent Meta settles social media addiction lawsuit
The settlement, more than $18 billion, is substantially all of Meta's second quarter profit, according to financial disclosure reports.
Fox News Digital leads news brands in July views, minutes
It was the 27th consecutive month that Fox News Digital ranked as the top news brand in multi-platform views, based on metrics from Comscore, Emplifi and others.
DATA
TikTok parent ByteDance joins MPA to help fight AI-driven copyright infringement
The agreement covers models such as Seedance and Seedream, which are offered across different but related subsidiary businesses of TikTok.
Bango begins rolling out LinkedIn Premium to Digital Vending Machine
Clients with access to the Digital Vending Machine can now offer LinkedIn Premium as a standalone subscription or via a bundle with other apps like Netflix and YouTube Premium.
FIRST ON THE DESK
Press groups sue Trump over early access to Truth Social posts
The lawsuit claims the service violates the First and Fifth Amendments by selling early access to official government statements.
FIRST ON THE DESK
X.com to revamp revenue-sharing program for content creators
The new program is meant to reward authentic, independent media creations valued by X.com's premium users.
Disney announces content pact with TikTok
The pact comes at a time when all major entertainment companies are trying to figure out how to tap into creator-driven content to bring more business to its premium entertainment products.
Emplifi: Fox News tops competitors on YouTube in July
Fox News was the most-watched news brand on YouTube in July, according to data from social intelligence firm Emplifi.
DATA
Bluesky CEO wants to break social platform’s progressive reputation
In an interview, Bluesky CEO Toni Schenider said the social media platform wants to court diverse opinions. Its core progressive user base may make that difficult.