Technology
Articles involving technology companies, hardware, software and industry trends.
Roku launches $25 bundle with Streaming Stick Plus, Fox One
Roku has officially debuted a new bundle offering that pairs a Roku Streaming Stick Plus with access to Fox One for $25.
FIRST ON THE DESK
EDO launches AI-powered campaign optimization platform for convergent TV advertising
EDO says up to 35 percent of ad impressions can be reallocated to better-performing inventory through optimization.
Dish founder Charlie Ergen makes deal to acquire controlling stake in HC2 Broadcasting
The deal gives Charlie Ergen's Conx a 75 percent controlling stake in HC2 Broadcasting; the acquisition is still subject to FCC approval.
BFBS taps Synamedia to develop new global media platform
BFBS, a provider of British TV and radio programming to military members and families stationed overseas, has picked Synamedia to develop a new global media portal.
Synamedia sells video network business to Lumine Group
Synamedia is selling its video network business to Lumine Group, the companies announced this week.
Plex launches social discovery features, upgraded curation lists
The updates aim to shift discovery toward social, community-driven engagement rather than platform-specific algorithms.
Nielsen expands Marketing Architects partnership to accelerate TV measurement data delivery
The integration combines Nielsen’s Media Data Engine with Marketing Architects’ Annika platform to improve campaign planning and analysis.
Sinclair rolls out NextGen consumer education tool in Columbus
Sinclair has launched a new consumer education tool making Columbus residents aware of the benefits of the next-generation broadcast standard NextGen TV.
Samsung: Free streaming apps achieving similar reach as broadcast TV
Sports, reality programming and news are the three most-watched FAST content genres, with live programming driving engagement.
DATA
Tubi adds video podcasts from SiriusXM
The deal expands distribution for SiriusXM creators across Tubi’s audience of more than 100 million monthly users.
Merger talks between SiriusXM, iHeartMedia fizzle out
The companies reached an impasse over the stations iHeart would likely need to divest in order to secure regulatory approvals for the deal.
Fox One, Comcast’s Peacock added to YouTube Primetime Channels
The launch of Fox One and Peacock on YouTube Primetime Channels comes about a week before both apps are set to offer live games from the FIFA World Cup tournament.
FIRST ON THE DESK