Advertising (Industry)
Comscore: ChatGPT losing market share to Gemini, Claude
ChatGPT remains the category leader, but its share of total AI prompt volume fell this year as consumers sampled and integrated competing products.
ARTIFICIAL INTELLIGENCE
IAB releases measurement services contract framework for public comment
IAB says the framework is intended to reduce contractual fragmentation and streamline negotiations across the digital advertising ecosystem.
KPI: Political ad spending expected to hit $12 billion as midterm races heat up
Broadcast television remains the largest projected category at $4.88 billion for this year’s races, KPI said.
Sources: Disney won’t run ads in ad-free tiers, despite change to user agreements
A small tweak to a user agreement in some parts of the world had the Internet abuzz with rumors that Disney will start streaming ads in commercial-free tiers.
FACT CHECK
Disney Plus rolls out curated playlists globally
Disney is rolling out a new feature that allows subscribers of its flagship streaming service Disney Plus to find shows and movies through curated playlists.
Kevin Blanchette named SVP of Brand & Marketing at Fox Television Stations
Fox Television Stations has named Kevin Blanchette Senior Vice President of Brand & Marketing, overseeing brand strategy, creative and audience growth across various products.
EXECUTIVE MOVES
Hearst Television ad operations executive Marc Mekler to retire
Marc Mekler, a longtime Hearst Television advertising operations executive, will retire at the end of the year after more than four decades with the company.
EXECUTIVE MOVES
IBC pulls in 41,200 attendees, down from 2025
IBC saw lower attendance this year, a trend afflicting other broadcast-focused trade shows and conferences.
Study: TV execs expect regulation of AI-driven content discovery
As artificial intelligence reshapes the practice of TV content search and discovery, executives expect regulators to step in.
FIRST ON THE DESK
Pew: U.S. electorate grows more diverse ahead of 2026 midterms
Hispanic and Asian voters are driving much of the electorate’s recent growth heading into the 2026 election, according to Pew data.
DATA
ARF: Bedroom TV viewing create blind spot for measurement firms
Measurement systems that rely on information from a single TV manufacturer might miss viewing opportunities taking place on other platforms, ARF said.
IAB raises 2026 U.S. ad growth forecast to 12.3 percent
The figure is an increase from the 9.5 percent growth that IAB first projected in January; the bump was attributed to stronger spending against certain events like the Winter Olympics and FIFA World Cup tournament.
DATA
