Disney launching shoppable “storefronts” on streaming services
Disney is launching virtual storefronts that will allow streamers to purchase goods and services when they watch content on Disney Plus, ESPN Plus and Hulu.
Advertising (Industry)
Tubi partners with YouTube creators on new digital shows
Tubi is expanding its streaming library by licensing content from popular YouTube creators, further integrating digital talent into its free, ad-supported platform.
Viamedia appoints Robert Benoit as Chief Financial Officer
Benoit’s hiring comes weeks after Viamedia announced it was acquiring digital advertising company LocalFactor and realigning its executive leadership team with the same goal in mind.
Dan Callahan promoted to SVP, Chief Revenue Officer at Spectrum Reach
Charter Communications has promoted Dan Callahan to serve as the Senior Vice President and Chief Revenue Officer of its advertising sales business Spectrum Reach.
Disney’s DRAX forges partnership with Amazon DSP
Brands will be able to purchase Disney’s streaming inventory within Amazon’s demand-side platform.
Sky, Channel 4, ITV forge video advertising partnership
The three broadcasters will allow small- and medium-sized businesses, and eventually ad agencies, to launch one campaign across all their linear channels and platforms.
Netflix partners with Yahoo DSP for programmatic ad buys
The partnership involves all 12 regions where Netflix offers its ad-supported tier of service.
Roku partners with Amazon Ads to increase CTV ad inventory
Roku and Amazon have announced an advertising partnership that will allow advertisers to reach 80 percent of the CTV device market in the United States.
Adobe introduces Express for Ads platform geared toward small businesses
Adobe has introduced a new self-serve ad platform that aims to make it easier for small businesses to launch campaigns on a number of third-party platforms.
IAB releases digital advertising invoice API specs for public comment
The Interactive Advertising Bureau (IAB) this week released its new Digital Advertising Invoice API Specifications for public comment.
Byron Allen settles advertising lawsuit against McDonald’s
Byron Allen has settled his year-long legal battle with McDonald’s over its alleged refusal to advertise on Black-owned television channels.
DirecTV partners with TripleLift on programmatic pause ads
DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms.
Fox Corporation hires Puja Vohra to ad sales role
Fox Corporation on Thursday announced the hiring of Puja Vohra to the role of Chief Marketing Officer and Executive Vice President of Advertising Sales
Gracenote: Metadata helps boost effectiveness of contextual CTV ads
Ad buyers can leverage Gracenote’s metadata to drive personalized ad campaigns that reach the right audience at the right time.
Fremantle, Merzigo renew ad-supported video on-demand partnership
Fremantle and Merzigo announced they have renewed their collaboration with a multi-year, multichannel agreement that sees an extension of the AVOD partnership and a new publishing arrangement.
Walmart eliminating 1,500 tech, advertising jobs
More than 100 workers will be affected in California, where Walmart has a large technology hub.
Madhive announces Fraud Free Guarantee for local ad buyers
The guarantee is meant to enhance confidence in the buying and outcomes process.
Bango: Subscription bundles help services achieve “forever” status
Most Americans have at least one “forever subscription” — a subscription-based product that they don’t plan to cancel in the near future.
LinkedIn partners with Paramount, Innovid, Sprinklr on CTV ad opportunities
LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr and Adobe.
Fubo, Magnite partner on programmatic pause ads
Fubo has partnered with Magnite to offer the first pause ads on connected TV (CTV) sold via a programmatic biddable environment.
Parks: Shoppable ads increasing in popularity among streamers
Most U.S. households are exposed to ads through streaming video platforms, and many streamers are buying things through interactive formats.
Social banter between brands gets people buying
The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume content, they experience it – laughing, sharing and commenting. And brands have caught on.
IAB opens public comment period on new terms for advertisers
The organization hit the reset button on its General Terms, rebuilding the framework from the ground up to take into account new platforms and transactions.
Antenna: 11 million streamers pay extra for ad-free Prime Video
Commercial-free streaming is available through a separate add-on that costs $3 per month or $36 per year.
Analysts: Core broadcast TV revenue to trend downward through 2028
Newer distribution on pay TV platforms and the prospect of NextGen TV hold promise for a reversal of the trend.
Parks: Most streamers use ad-supported products
As more Americans use ad-supported streaming video services, marketers have numerous opportunities to engage with viewers through interactive formats.
Sinclair has strong message for advertisers: “Broadcast is back”
Sinclair’s strategy of developing brand identities, licensing programs and distributing its multicast network portfolio has increased viewership — and it wants advertisers to jump on board.
Amazon: Prime Video ad-supported tier reaches 130 million U.S. streamers
Amazon says it is launching new ad formats to help marketers reach more than 130 million streamers in the U.S. who watch Prime Video content with commercials.
Roku disputes integrating “Pause Ads” across HDMI inputs
Roku this week disputed a number of news reports that claimed it was rolling out pause ads across the HDMI ports of its streaming TV devices.
Dr. Phil: Merit TV grows audience with appeal to heartland America
Merit TV grew its viewership to 30 million households by the end of Q1 with a focus on programming that appeals to America’s heartland. Now, it wants to win over brands and advertisers, too.
NBC Universal to continue selling ads for Versant
The partnership suggests Comcast’s cable networks split isn’t a clean cut, but a slow transition.
Future Today launches Marketplace, deepens partnership with TCL
Future Today announced a slate of new products and innovative partnerships during the company’s NewFronts presentation this week.
LG partners with BrightLine, unveils 3-D streaming ads
LG has unveiled a trove of new ad formats, including a unique opportunity that allows marketers to use 3-D technology to engage potential customers.
Google launches new AI-powered advertising products
Google has introduced new advertising solutions powered by artificial intelligence into its Display & Video 360 (DV360) campaign products.
Scripps promotes Ahmad Jackson to VP, Political Sales
The E. W. Scripps Company has promoted Ahmad Jackson to serve as its permanent Vice President of Political Sales and Pay-for-Performance.
Nielsen launches quarterly Ad Supported Gauge report
Nearly three-quarters of all time spent with television during the first three months of the year took place on ad-supported platforms across TV, according to Nielsen.
TVB CEO Steve Lanzano to retire later this year
TVB says its long-time chief executive Steve Lanzano will be retiring at the end of the year.
Finalists announced for 2025 StreamTV Awards
Products and executives from DirecTV, Xumo, Paramount, Charter’s Spectrum, LG, NBC Universal, Sinclair Broadcasting and Philo are among those named as finalists for this year’s StreamTV Awards, the company organizing the event Questex announced on Tuesday.
Baseball players go bald to promote DirecTV’s streaming TV platform
Several professional Major League Baseball players are sporting domes for DirecTV this season.
IAB: Sports helped draw more advertising to connected TV platforms
Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services like Netflix and Amazon are aggressively pursuing similar rights.