Advertising (Industry)
The Trade Desk forges metadata pact with Nielsen’s Gracenote
Advertisers will be able to use Gracenote content IDs, metadata and standardized taxonomy within The Trade Desk.
Tracer supports Universal Ads data operations as Comcast ad platform scales
The effort created a centralized operational layer for campaign delivery, advertiser investment, forecasting and revenue operations.
FTC finalizes settlement with Cox Media over AI-based advertising product
CMG will pay $880,000 under the consent agreement; two marketing firms involved in the product, MindSift and 1010 Digital Works, will each pay $25,000.
AT&T sues Charter over “fiber-powered Internet” advertising claims
AT&T says Charter's use of coaxial cable to deliver its broadband into the homes of customers isn't comparable to its pure-fiber offering.
FIRST ON THE DESK
Pixalate: Scripps News sees strong open programmatic ad buys on mobile in July
The data is based on an evaluation of more than 532,000 streaming TV shows across connected TV and mobile platforms during the month.
DATA
Scripps hires Jen Carfley from NBC to lead small business, direct ad sales growth
Carfley will lead Scripps’ enterprise-wide strategy for growth-focused advertisers across local, national, linear and connected television platforms.
EXECUTIVE MOVES
Political ad spending reaches $6.1 billion as 2026 midterm cycle accelerates
Broadcast television has captured the largest share so far, with $3.12 billion in spending, according to data from AdImpact.
DATA
Appeals court clears way for Cumulus-Nielsen lawsuit to resume
The mandate formally returns the case to a lower court, which issued an injunction against Nielsen earlier this summer.
Federal appeals court blocks FCC guidance on political ad rates
The case centered on the “lowest unit charge” requirement for broadcast campaign ads before elections.
FIRST ON THE DESK
Nielsen: Ad-supported TV viewing slips during Q2
Sports programming, including the NBA playoffs and early World Cup coverage, helped broadcast improve on a year-over basis, but ad-supported viewership was down based on seasonal trends.
DATA
Fawesome redesigns streaming TV app with new ad formats
Fawesome has launched a redesigned connected television experience that places greater emphasis on content discovery and gives advertisers new ways to reach viewers before they start watching a movie or show.
Ampere: Streaming platforms slow price increases as consumers vote with wallets
Across the three major streamers, average price increases fell from 24 percent of the prior subscription price in 2023-24 to 14 percent in 2025-26.
DATA