Advertising (Industry)
Supreme Court blocks order forcing FCC ruling on political ad rates
The Supreme Court said federal law requires the FCC to resolve administrative challenges but does not establish a specific deadline for doing so.
Fox expands AI-powered linear TV ad buying with agencies
Fox says the platform has progressed from technical demonstrations to executing transactions for live advertising campaigns.
Wurl launches new CTV ads solution with demand-side platforms
Yahoo DSP, StackAdapt and Viant are among the buying platforms integrating Wurl's new Content Intelligence technology.
Bango: Clips attracting streamers to subscription video services
Forty percent of Americans surveyed said they would use their streaming services more frequently if those platforms offered short clips from television programs.
DATA
Skydance names sales, ads execs as WBD officials depart
The appointments follow the October 6 combination of Paramount and Warner Bros Discovery, which now operates under the Skydance name.
Appeals court rejects FCC bid to delay decision on political advertising rates
The Fourth Circuit issued two separate 2-1 orders denying requests from the FCC and Republican congressional committees.
NEW DETAILS
Nielsen preparing new cross-platform measurement solution
The announcement follows criticism from broadcasters and media companies about Nielsen's ability to accurately measure streaming audiences.
FIRST ON THE DESK
WARC: Global ad spending forecast to hit $1.34 trillion, fueled by social, streaming buys
Social media, search and retail media will account for more than two-thirds of global ad spending this year, WARC said.
DATA
Disney Plus sees strong uptake in ad buys against UK service
More than 50 Disney Plus sponsorships have been activated in the UK, with additional sponsorships planned.
TikTok opens third-party ad network to U.S. advertisers
TikTok is opening its advertising network of nearly 400,000 third-party apps to U.S. advertisers.
ChatGPT to begin displaying image-based ad spots
ChatGPT will begin rendering image-based advertising in the United States later this month; a handful of buyers are already committed to the project.
NAD sides against T-Mobile on “break free” claims after Charter complains
In its decision, the advertising review board said T-Mobile wrongfully implied that cable companies forced long-term commitments on cable broadband customers.