Advertising (Industry)
Ampere: Holidays shoppers flock to streaming deals, but churn remains a problem
Ampere found most holiday-acquired subscribers cancel a service quickly, with few retaining customers long-term.
DATA
IAB Tech Lab releases CTV Ad Portfolio, updates programmatic guidance
IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic CTV as the industry moves to standardize emerging ad formats across streaming platforms.
WARC: Midterm election, World Cup to boost ad spending in U.S. during 2026
WARC Media forecasts global ad spend will rise 8.9 percent to $1.19 trillion this year, with the U.S. contributing more than one third of total investment.
Pinterest acquires connected TV advertising firm tvScientific
Pinterest will acquire CTV ad platform tvScientific to extend its intent-driven advertising products into streaming video and strengthen outcome-based measurement.
Nielsen: Football boosts time spent with ad-supported sources during Q3
Traditional linear TV accounted for a stronger share of ad-supported viewership than streaming during Q3, according to Nielsen.
Uber shares ride, delivery data with marketers through new intelligence platform
Uber is launching Uber Intelligence to let advertisers analyze behavior by pairing their data with Uber’s first-party insights.
PubMatic, Brightline partner on connected TV ad formats
PubMatic and BrightLine have partnered to bring interactive and addressable CTV ad formats to PubMatic’s programmatic platform.
Titan OS grows to 18 million users, secures new funding
Titan OS raised a new round of funding to expand its connected TV platform and accelerate product development.
Gracenote launches Content Connect for program-level targeting
The platform supports PMP and PG deal creation through direct access or partner SSPs and DSPs.
Ampere: Older streamers watching more social influencer content
Half of internet users aged 55 to 64 now watch influencer content weekly, driving an 18 percent rise in overall viewing since early 2020.
Nielsen: Fox continues ratings streak with National Football League games
Fox continued its dominance on broadcast and cable television with its strong slate of NFL games and cable news programming.
RATINGS
DIRECTV targets airline passengers with free trial offers during “Streamsgiving”
A DIRECTV executive characterized the trials as a gift that streamers can keep using once they arrive at their destinatons.
EXCLUSIVE