Advertising (Industry)
Comcast works with British broadcasters on Universal Ads product
The platform allows advertisers to buy premium TV inventory across all three broadcasters through a single self-service interface
EUROPE & UK
Hearst Television, Viamedia.ai launch household-level addressable TV advertising
Advertisers can target specific households while accessing traditional broadcast inventory.
Instagram begins testing TV-like horizontal video in pursuit of CTV advertising revenue
At a time when vertical video is getting a considerable amount of attention, Instagram is quietly testing an old-school format popular with traditional television.
DATA
Xumo expands ad targeting capabilities with Gracenote, IRIS.TV pacts
The initiative aims to provide advertisers with richer content signals for improved targeting, brand safety and campaign performance.
Stingray expands pact with National Bank of Canada, will power digital signage
Stingray will also take over National Bank's digital signage operations across Canada and at Natbank locations in Florida.
Walmart acquires Vibe.co amid stronger push into connected TV advertising
The acquisition is primarily aimed at strengthening Walmart Connect's commerce media and connected TV advertising capabilities; financial terms were not disclosed.
ITN expands local TV programmatic platform with Comscore audience data integration
ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic workflows.
Stingray launches pop-up activations in Toronto, Vancouver tied to World Cup
Stingray is serving as BMO’s primary technology partner, overseeing software development, engineering, deployment and technical support.
FIRST ON THE DESK
Hub: TV ad acceptance reaches five-year high as streaming costs rise
Fewer viewers are willing to pay extra to avoid ads, while only one in ten now say they cannot tolerate advertising, the study found.
DATA
WPP Media launches initiative to develop AI standards for TV and video advertising
WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.
Samba acquires Bestever AI to accelerate autonomous advertising tools
The acquisition adds Bestever’s generative AI capabilities for campaign planning, creative development and competitive analysis.
Channel 4 expands Google partnership with new audience-targeting marketplace
The broadcaster described the launch as part of a broader strategy to make its inventory easier to buy through programmatic channels.