Advertising (Industry)
Apollo Global completes acquisition of StreamTV parent Questex
In the coming months, Questex and another B2B publication and live events producer Emerald will merge their operations, Apollo said.
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Weigel launches audience-based ads platform across multicast TV networks
The solution allows advertisers to buy campaigns based on audience interests, behaviors and purchase intent rather than traditional age and gender demographics.
European media coalition launches cross-border advertising marketplace
The marketplace is designed to unify media buying, first-party data and AI-powered campaign activation across Europe's premium open web.
TVB criticizes Nielsen Gauge reports as inadequate, incomplete
Nielsen's most-recent Ad-Supported Gauge report artificially inflate streaming viewership by leaving out key data and focusing on the wrong demographic, the TVB said on Wednesday.
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Comcast works with British broadcasters on Universal Ads product
The platform allows advertisers to buy premium TV inventory across all three broadcasters through a single self-service interface
EUROPE & UK
Hearst Television, Viamedia.ai launch household-level addressable TV advertising
Advertisers can target specific households while accessing traditional broadcast inventory.
Instagram begins testing TV-like horizontal video in pursuit of CTV advertising revenue
At a time when vertical video is getting a considerable amount of attention, Instagram is quietly testing an old-school format popular with traditional television.
DATA
Xumo expands ad targeting capabilities with Gracenote, IRIS.TV pacts
The initiative aims to provide advertisers with richer content signals for improved targeting, brand safety and campaign performance.
Stingray expands pact with National Bank of Canada, will power digital signage
Stingray will also take over National Bank's digital signage operations across Canada and at Natbank locations in Florida.
Walmart acquires Vibe.co amid stronger push into connected TV advertising
The acquisition is primarily aimed at strengthening Walmart Connect's commerce media and connected TV advertising capabilities; financial terms were not disclosed.
ITN expands local TV programmatic platform with Comscore audience data integration
ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic workflows.
Stingray launches pop-up activations in Toronto, Vancouver tied to World Cup
Stingray is serving as BMO’s primary technology partner, overseeing software development, engineering, deployment and technical support.
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