Advertising (Industry)
Telemundo says it will not air commercials during World Cup hydration breaks
Telemundo has committed itself to covering hydration breaks during the FIFA World Cup tournament rather than opting-in to new commercial sponsorship opportunities made available by FIFA.
Nielsen, Mediaocean expand partnership to support advanced audience measurement
The collaboration is designed to improve consistency across planning, activation and measurement as campaigns span increasingly fragmented media environments, Nielsen said.
EDO launches AI-powered campaign optimization platform for convergent TV advertising
EDO says up to 35 percent of ad impressions can be reallocated to better-performing inventory through optimization.
Nielsen expands Marketing Architects partnership to accelerate TV measurement data delivery
The integration combines Nielsen’s Media Data Engine with Marketing Architects’ Annika platform to improve campaign planning and analysis.
Samsung: Free streaming apps achieving similar reach as broadcast TV
Sports, reality programming and news are the three most-watched FAST content genres, with live programming driving engagement.
DATA
MRC reaffirms accreditation for Nielsen’s Big Data + Panels currency
The MRC said it is satisfied Nielsen has addressed points made in a March marketplace update that expressed concern about some of the intelligence firm's methodologies.
Ampere Analysis acquires PlumResearch, accepts investment from Goldenpeak
Goldenpeak’s investment in Ampere Analysis will fund expansion, including Ampere’s acquisition of PlumResearch.
Cox Media to pay $880,000 to settle FTC probe over AI-powered targeted ad tool
Cox Media has agreed to settle a Federal Trade Commission probe over its marketing of AI-powered tools used to monitor conversations and deliver targeted ads.
Omdia: Big Tech companies to dominate connected TV advertising market by 2030
CTV ad revenue revenue is on pace to nearly double over the next five years, with three tech companies expected to control half of the market by the end of the decade.
DATA
TransUnion, Google bring YouTube measurement to attribution platform
Marketers can compare YouTube performance against other channels within a unified attribution framework; U.S. Bank participated in an early pilot.
Family Entertainment Television signs measurement deal with Videoamp
Family Entertainment Television will use measurement from VideoAmp as an alternative currency ahead of its Upfront presentation.
Viamedia.ai adds H3 targeting layer to Geo-Graph platform
Viamedia.ai has upgraded its Geo-Graph advertising and marketing platform with Uber’s H3 spatial indexing system