Olympics make NBC biggest media distributor in August, Nielsen says
The 2024 Summer Olympic Games were widely available on NBC Universal’s linear and streaming properties, pushing the company to the top.
2024 Summer Olympic Games
The 2024 Summer Olympic Games (officially the Games of the XXXIII Olympiad) was an international multi-sport event held in Paris between July 26 and August 11.
Domestic telecast rights to the 2024 Summer Olympic Games are held by NBC in the United States; shared between the BBC and Warner Bros Discovery’s TNT Sports and Eurosport in the United Kingdom; shared between Warner Bros Discovery’s Eurosport and France Télévisions in France; and available through other public service and commercial broadcasters around the world.
The 2024 Summer Olympic Games were followed by the 2024 Summer Paralympic Games, which took place in Paris from August 28 to September 8.
Paris Olympics boosted time spent with broadcast TV in August
Traditional linear channels accounted for more than 48 percent of total time spent on TV, according to Nielsen’s latest “The Gauge” report.
NBC coverage of Paralympics draws 15.4 million to broadcast, cable networks
Peacock, which offered all Paralympic events live, logged a total audience delivery of 1.2 million viewers.
Freewheel helps accelerate record-breaking streaming event for Olympic advertisers
FreeWheel served a record number of ads and programmatic impressions for a live event, enabling NBCUniversal to further open inventory to new advertisers.
New features drive Olympic engagement on Comcast’s X1 platform
Comcast said 87 percent of Xfinity TV subscribers with X1 set-top boxes watched Olympic events on NBC, cable networks and Peacock.
Sports fans open to streaming, but still favor broadcast TV
Sports fans say broadcast TV networks typically do a better job producing and distributing sports coverage, though they’re increasingly excited about the prospect of streaming video platforms.
Toyota to reprise role as presenting sponsor of Paralympic Games on NBC
NBC Universal says it has seen a 60 percent increase in ad buying against the 2024 Summer Paralympic Games compared to the competition held three years ago in Tokyo.
Peacock grabs 2.8 million subscribers during first week of Olympics
Peacock managed to grab around 3 million new subscribers during the first week of the 2024 Summer Olympic Games, according to Antenna.
Olympics help increase total TV time in July, Nielsen says
Streaming accounted for more than 40 percent of all TV consumption for the first time since Nielsen began tracking that data.
Broadcast TV outperformed streaming during 2024 Summer Olympic Games
While Peacock was seen as the big innovator of the 2024 Summer Games, ratings data showed most Americans preferred watching on free broadcast TV over streaming platforms.