NBC coverage of Paralympics draws 15.4 million to broadcast, cable networks
Peacock, which offered all Paralympic events live, logged a total audience delivery of 1.2 million viewers.
2024 Summer Paralympic Games
The 2024 Summer Paralympic Games was an international athletic, multi-sport tournament that held in Paris from August 28 to September 8. The Paralympic Games feature numerous parasports, which are adaptive competitions performed by athletes with physical disabilities.
The Paralympics run in a “parallel” year to the Summer Olympic Games, and are generally held two weeks after the Closing Ceremony of the Olympics in that year.
Various broadcasters hold the rights to the Paralympic Games, including Comcast’s NBC Universal in the United States, the CBC in Canada, Channel 4 in the United Kingdom, Nine Network in Australia and SuperSport in Africa. In some countries, the Paralympic Games are available to stream for free on YouTube, either from the Olympic Broadcasting Service or through a domestic broadcast partner.
Paralympic Games drive 20 million viewers to Channel 4 UK
YouTube was the biggest OTT distribution platform for Channel 4, with more than 4 million live and on-demand streaming minutes.
Toyota to reprise role as presenting sponsor of Paralympic Games on NBC
NBC Universal says it has seen a 60 percent increase in ad buying against the 2024 Summer Paralympic Games compared to the competition held three years ago in Tokyo.
Gold Zone returning to Peacock for Paralympic Games
CNN reporter Carolyn Manno will host the 2024 Summer Paralympics pop-up Gold Zone channel on Peacock; the service will also offer multi-view features.