AdImpact

AdImpact: August brings $796.5 million in political ad spending to stations
The figure marks a 63 percent increase from July and 47 percent above August 2022 rates, according to the measurement firm.
DATA

Political ad spending reaches $6.1 billion as 2026 midterm cycle accelerates
Broadcast television has captured the largest share so far, with $3.12 billion in spending, according to data from AdImpact.
DATA