AdImpact
Madhive partners with AdImpact for local TV ad spend data
AdImpact's data will be integrated into Madhive's Maverick AI platform, allowing broadcasters and agencies to examine ad spending by company, brand, TV station, network and streaming application.
AdImpact: August brings $796.5 million in political ad spending to stations
The figure marks a 63 percent increase from July and 47 percent above August 2022 rates, according to the measurement firm.
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Political ad spending reaches $6.1 billion as 2026 midterm cycle accelerates
Broadcast television has captured the largest share so far, with $3.12 billion in spending, according to data from AdImpact.
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