Advertising Research Foundation (ARF)
ARF: Bedroom TV viewing create blind spot for measurement firms
Measurement systems that rely on information from a single TV manufacturer might miss viewing opportunities taking place on other platforms, ARF said.
Nielsen: Ad-supported TV viewing slips during Q2
Sports programming, including the NBA playoffs and early World Cup coverage, helped broadcast improve on a year-over basis, but ad-supported viewership was down based on seasonal trends.
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DASH: Few U.S. homes rely exclusively on streaming for TV
Two-thirds of Americans use a mixture of traditional and streaming platforms to watch TV on a regular basis, according to ARF's latest DASH mid-year study.
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