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Barb Audiences

YouTube logo on a building.

Google issues legal threat against Barb, Kantar Media over YouTube measurement

Advertisers face growing opacity as YouTube claims TV dominance while withholding detailed content-level data.

YouTube on a phone and computer monitor.

YouTube surpasses BBC in audience reach metric in U.K.

The BBC said it still leads on deeper engagement, averaging 47 million viewers using its 15-minute measure.

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