DIRECTV Advertising
DIRECTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
DIRECTV takes on local TV with political advertising product
DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV platforms.
DirecTV partners with TripleLift on programmatic pause ads
DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms.
MyFree DirecTV launches with 70 FAST channels
The channels come from A+E Networks, the E. W. Scrpips Company, Fox Corporation and others, with plans to add Fremantle streams in the near future.
DirecTV partners with FourthWall for better ad targeting
DirecTV's advertising division is partnering with FourthWall to bring marketers better measurement data for their campaigns.