EDO
EDO expands outcomes measurement into gaming through Roblox partnership
Brands advertising on Roblox can now measure campaigns using the same benchmarks EDO applies to linear and streaming TV.
EDO launches AI-powered campaign optimization platform for convergent TV advertising
EDO says up to 35 percent of ad impressions can be reallocated to better-performing inventory through optimization.
EDO launches “Always On” measurement tool with NBC, Paramount
The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow disruption.
EDO: Football ads continue to deliver high returns for marketers, TV platforms
The NFL continues to deliver unrivaled value for advertisers, according to the latest installment of EDO's NFL TV Outcomes Report released this week.
NBA Finals ad spend reaches $286 million
The seven-game NBA Finals might have pulled in smaller numbers for ABC and ESPN Plus this year, but it was still financially lucrative for parent company Disney.