EMARKETER
eMarketer: Connected TV, phones dominate digital media use in U.S.
U.S. digital media use will hit 8.6 hours daily in 2025, driven by CTV and video growth, as AI and mobile apps reshape advertising strategies, according to a new report.
VAB: Consumers shifting toward ad-based streaming platforms amid rising costs
As premium services effectuate price increases, consumers are warming up to free, ad-supported streaming options for their entertainment needs.