Fox Advertising
Broadcast execs: Industry must modernize advertising sales
Broadcasters should franchise best practices from streaming and create bundled opportunities across their platforms, rather than allowing "Big Tech" enterprises to eat their lunch, the executives said.
Fox expands AI-powered linear TV ad buying with agencies
Fox says the platform has progressed from technical demonstrations to executing transactions for live advertising campaigns.
Fox Advertising extends partnership with iSpot
The partnership has been used to measure results across Fox’s, helping ad buyers better understand their financial investments and related outcomes.
WPP Media launches initiative to develop AI standards for TV and video advertising
WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.