FreeWheel (Comcast)
Comcast’s FreeWheel launches Contextual Marketplace
KERV.ai and Proximic by Comscore are two providers that have joined the marketplace upon its debut.
Freewheel helps accelerate record-breaking streaming event for Olympic advertisers
FreeWheel served a record number of ads and programmatic impressions for a live event, enabling NBCUniversal to further open inventory to new advertisers.
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Comcast Advertising (press release)
FreeWheel expands programmatic ad capabilities across live streaming events
With more major sporting events shifting over to streaming platforms, FreeWheel sees an opportunity to super-serve audiences and ad buyers alike.
Fox to utilize Comcast’s FreeWheel for dynamic ads during college football games
Fox has tapped Comcast's ad tech solution FreeWheel for dynamic campaigns that will air during college football games.
Comcast’s Effectv brings addressable ads to local buyers
Comcast’s advertising business Effectv is offering targeted ad campaigns to local and regional ad buyers through its Audience Addressable product.
Study: Streamers don’t mind commercials, but want good ad experiences
Streamers don’t mind having their favorite shows interrupted by commercial breaks, but they are annoyed by bad ad experiences.