An AT&T executive admitted the company made a mistake when it operated a confusing number of HBO-branded streaming services.
By July 30, some customers will pay $15 a month and get HBO Max, and some customers will pay $15 a month and just have HBO.
Roku and Amazon users who pay for HBO Now natively through those platforms are having troubles accessing HBO Max on other devices.
AT&T revenue declined over the last three months as customers of its legacy DirecTV satellite service and other pay TV options flee for cheaper online services.
AT&T could shutter its streaming service AT&T TV Now, formerly DirecTV Now, as the telecom giant shifts priorities away from the cordcutting service.