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IRIS.TV

A smart TV made by Westinghouse and running the Xumo TV operating system. (Courtesy photo)

Xumo expands ad targeting capabilities with Gracenote, IRIS.TV pacts

The initiative aims to provide advertisers with richer content signals for improved targeting, brand safety and campaign performance.

Hand holding remote control, changing TV channel.

IPG Mediabrands and Acxiom launch contextual CTV ad solution with IRIS.TV

IPG Mediabrands and Acxiom are rolling out a new CTV advertising product aimed at delivering more-precise, privacy-first targeting for streaming audiences.

Stock image of streaming advertising smart TV image.

Viant, Wurl bring scene-level contextual targeting to CTV advertising

Through its partnerships with IRIS.TV and Wurl, Viant becomes the first DSP to deliver scene-level contextual targeting in connected TV.

blank generic tv smart ad streaming webp td

Viant integrates IRIS.TV technology, reports into demand-side platform

Viant has integrated IRIS.TV’s content insights and pre-bid targeting into its DSP, enabling real-time CTV ad optimization based on contextual and emotional content performance.

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