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IRIS.TV

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IPG Mediabrands and Acxiom launch contextual CTV ad solution with IRIS.TV

IPG Mediabrands and Acxiom are rolling out a new CTV advertising product aimed at delivering more-precise, privacy-first targeting for streaming audiences.

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Viant, Wurl bring scene-level contextual targeting to CTV advertising

Through its partnerships with IRIS.TV and Wurl, Viant becomes the first DSP to deliver scene-level contextual targeting in connected TV.

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Viant integrates IRIS.TV technology, reports into demand-side platform

Viant has integrated IRIS.TV’s content insights and pre-bid targeting into its DSP, enabling real-time CTV ad optimization based on contextual and emotional content performance.

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