Jason Brown (Charter)
Spectrum debuts Audience Reach Optimizer for advertisers
Charter has introduced a new tool called the Audience Reach Optimizer that is intended to help brands deliver more-effective campaigns to TV viewers.
Veteran advertising executive David Kline to retire from Charter’s Spectrum Reach
David Kline will retire from Charter in May after spending nearly five decades in the TV industry; Jason Brown will be elevated to the role of EVP of Spectrum Reach at that time.