MyBundle: Large households want big packages of streaming channels
Finding one service that offers all channels can be a challenge for some TV, news and sports fans, according to a report released this week.
Jason Cohen is the co-founder and Chief Executive Officer of MyBundle, a company that offers marketing and software products to help broadband Internet service providers transition their cable TV customers to streaming video services. MyBundle also offers consumer education and marketing tools, including a streaming recommendation platform, that effectuates the same mission.
Finding one service that offers all channels can be a challenge for some TV, news and sports fans, according to a report released this week.
The company says the launch of the MyBundle Black Friday deals page will help consumers, broadband partners and video services alike.
MyBundle has inked a partnership with Roku that allows more than 250 broadband ISP partners to offer a free streaming TV stick to its customers.
The MyBundle Free TV app offers 45 linear content streams on Roku, Fire TV, Android TV and other platforms.
The study was based on internal data collected by MyBundle, a streaming marketplace focused on bundled experiences.
The move comes about a month after Consolidated said it would exit the traditional pay TV market.
Several cable TV companies have affirmed plans to turn off their traditional video service — and one industry expert thinks this is just the beginning.
The partnership will help MyBundle.TV reach millions of rural customers across the country through a partnership with over 1,500 broadband providers.
Streaming TV aggregator MyBundle.TV will now allow customers to sign up and pay for Dish Network’s Sling TV right from the platform.
The Cohen brothers developed a tool to help customers break free from expensive cable TV packages. They didn’t expect to find a partner in the cable companies themselves.