Viewpoint: When Nexstar and Network cross paths
Nexstar’s demand that its local news stations run segments promoting media deregulation feels a bit like the 1970s-era film “Network” come to life, writes Kirk Varner.
Nexstar’s demand that its local news stations run segments promoting media deregulation feels a bit like the 1970s-era film “Network” come to life, writes Kirk Varner.
There are many chances to engage with local news audiences — and TV stations cannot afford to pass them up.
Kirk Varner wonders if a new C-suite appointment can steer TEGNA in the right direction, or if rockier times for the broadcaster are ahead.
In his inaugural column for the website TVND, semi-retired TV news veteran Kirk Varner makes the case that local TV news matters now more than ever.