Locality
Locality is an advertising technology company focused on local television and streaming video. Formed in 2023 through the merger of CoxReps and Gamut, the company helps advertisers plan, buy, target and measure campaigns across broadcast and connected television in all 210 U.S. television markets. Locality is owned by One Equity Partners and operates platforms including LocalX, Audience Engine and Collective.
Locality names Saul Stetson to SVP, Head of Product role
Stetson will be in charge of product strategy and development across the company's broadcast television and streaming advertising businesses.
EXECUTIVE MOVES
Locality acquires media planning software developer Deben
The deal adds planning and optimization tools for better audience targeting across broadcast and streaming, Locality said.