Magnite
Survey: Live streaming now rivals sports as a multi-genre habit
Connected TV viewing is largely a shared, co-viewing experience, with viewers open to more ads during live content, according to a new survey by Magnite.
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Magnite to support launch of Business Insider streaming TV channel
Magnite's SpringServe will handle direct advertising campaigns and programmatic demand for the channel.
Philo becomes the latest to roll out Pause Ads
Philo has launched pause ads across its ad-supported streaming service, giving advertisers access to a growing connected TV format that appears when viewers pause content.
Future Today partners with Anoki, Magnite for CTV contextualized targting
Future Today has partnered with contextual advertising company Anoki and sell-side platform Magnite to bring scene-level contextual targeting to its CTV footprint.
Fubo, Magnite partner on programmatic pause ads
Fubo has partnered with Magnite to offer the first pause ads on connected TV (CTV) sold via a programmatic biddable environment.