Nielsen: March Madness boosts traditional TV viewing over streaming
The annual men’s college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most.
The annual men’s college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most.
Year-over viewership of the NCAA women’s college tournament declined without Caitlin Clark, both the men’s and women’s events still experience strong viewership.
The 2025 NCAA March Madness games will be widely available online — and sports fans only need two streaming services to watch all games.
Some of the NCAA March Madness tournament will be free on CBS; others will require access to a pay TV streaming subscription like Sling TV.