Nielsen: March Madness boosts traditional TV viewing over streaming
The annual men’s college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most.
NCAA
Samba TV: Nike, AT&T among brands that dominated March Madness
Year-over viewership of the NCAA women’s college tournament declined without Caitlin Clark, both the men’s and women’s events still experience strong viewership.
NCAA March Madness games available on streaming services
The 2025 NCAA March Madness games will be widely available online — and sports fans only need two streaming services to watch all games.
NCAA March Madness tournament to be widely streamed
Some of the NCAA March Madness tournament will be free on CBS; others will require access to a pay TV streaming subscription like Sling TV.