Samba TV

Samba TV hires Kelly Barrett from Comscore to lead product management
Kelly Barrett has left Comscore to become the new Senior Vice President of Product Management at Samba TV.

Samba TV: Nike, AT&T among brands that dominated March Madness
Year-over viewership of the NCAA women's college tournament declined without Caitlin Clark, both the men's and women's events still experience strong viewership.

VP debate audience skewed older, Samba TV data reveals
Arizona, Michigan, Nevada and Wisconsin over-indexed with debate viewership among the critical swing states, the measurement firm said.