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Teads

A Hisense TV running the VIDAA operating system. (Courtesy photo)

Teads expands connected TV ad partnership with VIDAA

Teads has expanded its partnership with TV developer VIDAA that will see the two companies collaborate more closely on CTV initiatives.

Study: News content drives higher awareness of ads

Brands that purchase advertising against news content see an increase in reputation, trust and awareness, according to a new consumer study.

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