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USA Sports

The logo of USA Sports. (Courtesy image, Graphic by The Desk)

Versant unveils brand identity refresh for USA Sports

USA Sports will exist as the flagship brand for live sports programming across Comcast's cable networks that are being separated into Versant.

A NASCAR race in 2019. (Photo by Zach Catanzareti via Wikimedia Commons)

USA, Golf Channel to air sports events as “USA Sports”

The two channels will maintain separate schedules, but offer live athletic events under a singular brand name.

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