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Viewpoint: Should Nielsen still have influence over the TV industry?
Anyone who has worked in television for more than a minute or so learns that there are three sets of numbers that you have to care about: Your paycheck, corporate earnings and ratings.
By:
Kirk Varner
Nielsen to stop selling panels-only ratings data by Q4
Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year.
Fox, NBC grab millions of viewers with Thanksgiving football games
The Fox match-up between the Cowboys and the Giants averaged 38.5 million viewers on broadcast, cable and streaming, the network said.