Author:
TheDesk.net Newsroom
TheDesk.net offers the latest news and analysis on the business of streaming media, broadcast TV, media, measurement and advertising. If you have a tip, story, press release or announcement, email news@thedesk.net.
Looper Insights: Sports Streamer of the Week (June 8, 2026)
Fubo continues to place at the top of Looper Insights' proprietary Dollar MPV (Media Placement Value) metric, thanks to its aggregation of live sports content, including Major League Baseball. Meanwhile, Apple TV continued to leverage its distribution of Formula 1 games.
Looper Insights: Streamer of the Week (June 8, 2026)
Live sports programming continues to challenge scripted entertainment series as the most-valuable content for premium streaming platforms.
Viewpoint: The wide world of the TV sports business
Sports programming continues to be a core part of the linear TV business — which raises questions about what happens to the business when sports moves to streaming.
By:
Kirk Varner
OPINION
Looper Insights: Sports Streamer of the Week (June 1, 2026)
One provider combined three distinct leads to take the top spot for the week of June 1, 2026. (Contains artificial intelligence-generated content)
Looper Insights: Streamer of the Week (June 1, 2026)
The Streamer of this Week has an aggregate $1.5 million in aggregate ad value thanks to a library of top hits and seasoned favorites.
Talk Back to Television: Tim Hanlon, the Vertere Group (May 28, 2026)
Rick Howe welcomes The Vertere Group's Tim Hanlon to discuss the evolution of the sports media business and its relation to fandom.
Talk Back to Television: Jerry Inman, Whip Media (May 21, 2026)
On this week's special presentation episode of "Talk Back to Television," host Rick Howe welcomes Jerry Inman, the Chief Marketing Officer at Whip Media, who discusses how AI can help optimize every stage of the content lifestyle — from licensing and avails to distribution, performance and payments.
The Friday Fireside: Rob Weisbord, COO & President of Local Media, Sinclair
"The Friday Fireside" host Rick Howe discusses the importance of local television broadcasting with Sinclair's Chief Operating Officer and President of Local Media Rob Weisbord in a special episode for The Desk.
VIDEO
Talk Back to Television: Manik Bambha, co-Founder & President, ViewLift (May 14, 2026)
In a special episode of Talk Back to Television for The Desk, Rick Howe talks about ViewLift’s acquisition by DAZN with ViewLift co-Founder and President Manik Bambha. Click or tap here to watch the full video on MSN.com
VIDEO
Viewpoint: At NAB Show, AI moves from hype to newsroom reality
Artificial intelligence was on everyone's mind at NAB Show this year; vendors took that opportunity to pitch their various AI-powered broadcast solutions.
By:
Kirk Varner
OPINION
Synamedia updates Quortex PowerVu to accelerate IP-based distribution
Synamedia is rolling out an updated version of its Quortex PowerVu platform to position it as a reliable, low-cost alternative to satellite delivery.
Viewpoint: What happens next for Nexstar and TEGNA?
Will Nexstar be forced to make some compromises to settle a federal antitrust lawsuit and finally close on its merger with TEGNA? Or will the deal collapse?
By:
Kirk Varner
OPINION