Author:
Michael Goodman, Parks Associates
TheDesk.net offers the latest news and analysis on the business of streaming media, broadcast TV, media, measurement and advertising. If you have a tip, story, press release or announcement, email news@thedesk.net.
Walmart’s NewFront Vision: Content-to-Commerce
Vizio is central to Walmart’s vision of transforming from a retail media network into a full “content-to-commerce” ecosystem, able to finally compete head-to-head with Amazon.
By:
Michael Goodman, Parks Associates
GUEST COLUMN
Talk Back to Television: Jon Giegengack, Hub Entertainment Research (March 10, 2026)
Talk Back to Television host Rick Howe interviews Hub Entertainment Research’s Jon Giegengack on the firm’s latest report that takes a deep dive at audience attitudes toward film and TV studios and their use of artificial intelligence production tools. Click ... Read more
Globecast, Synamedia to help distribute Emirates FA Cup to broadcasters
Globecast and Synamedia have launched a cloud-based distribution workflow for the Emirates FA Cup on behalf of London-based sports marketing agency Pitch International.
Willow to stream Team USA cricket matches for free on YouTube
Willow by Cricbuzz will stream all four Team USA matches from the ICC Men's T20 World Cup free on YouTube.
Cadent claims full directness across connected TV supply
The platform processes about 200 billion impressions daily and reaches over 125 million households.
Viewpoint: The hidden upside of WBD’s linear leftovers
Brian Ring offers his analysis on Netflix’s bid for Warner Bros Discovery — and why “leftover” linear TV assets might be more valuable than Wall Street believes
By:
Brian L. Ring
GUEST COLUMN
TheDesk.net stories to be offered on Peaklight, Mediaite’s One Sheet
Two unique editorial-driven opportunities will help The Desk reach new audiences with its premium journalism and contextual analysis of the media and technology industries.
Viewpoint: One week in Minneapolis that local journalists stepped up
In less than one minute, the fateful moments of an ICE agent shooting a woman, recorded from multiple cameras at the scene, would become a defining moment for the nation.
By:
Kirk Varner
OPINION
Protected: Viewpoint: What the FCC’s C-Band auction means for broadcasters
There is no excerpt because this is a protected post.
By:
Malik Khan, LTN
GUEST COLUMN
LG refreshes smart TV lineup, debuts new “Wallpaper” OLED smart TV
The new models feature Hyper Radiant Color Technology, a more powerful Alpha 11 AI Processor and expanded AI personalization.
CES 2026
IAB Tech Lab releases CTV Ad Portfolio, updates programmatic guidance
IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic CTV as the industry moves to standardize emerging ad formats across streaming platforms.
Viewpoint: Netflix’s acquisition of WBD rooted into “Big 3” playbook
When it comes to major U.S. industries, three tends to be the magic number.
By:
David R. King
OPINION