Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.

Spectrum Reach partners with TVBeat to bring programmatic ads to linear channels
Ad buyers will have automation, targeting and measurement capabilities on linear channels just as they have on connected TV platforms and apps, the companies affirmed.

ESPN, Foxtel renew Australian sports broadcast pact
Foxtel and ESPN have renewed their decades-long distribution agreement that now includes offering ESPN's programming to businesses in Australia.

Sinclair sells streaming app NewsOn to rival Zeam
Sinclair, Inc. has sold its streaming news app NewsOn to rival platform Zeam, the companies announced on Tuesday.

Sling TV tries to court sports pirates with $5 day pass
Sling TV is hoping to win over sports fans with a new low-cost offering that unlocks access to ESPN and a few other sports channels for a short period of time.

Akemi Harrison named News Director at Nexstar’s WGN-TV
She joins Nexstar from WMAQ in Chicago, and has worked at a number of TV stations throughout her career, including outlets in San Francisco and Sacramento.

WOW! to be taken private after $1.5 billion offer from investment firms
WideOpenWest said Monday it has reached an agreement to be acquired by affiliated investment funds of Digital Bridge and Crestview Partners in a deal valued at about $1.5 billion.

Report: Streamers less-engaged during first half of 2025
Streamers in North America spent less time engaged with connected video apps during the first half of this year than they did during the same time period last year.

Sinclair launches strategic review of businesses
Sinclair, Inc.'s board of directors has authorized a comprehensive strategic review of its broadcast operations, with the goal of possibly spinning out or selling certain assets

Hub: Streaming bundles boost customer loyalty
Consumers are more likely to keep a streaming subscription when they are able to pair it with other services through a bundle.

Paramount inks seven-year deal with UFC parent TKO Group
Starting next year, Paramount Plus becomes the exclusive home of UFC competitions; some events will simulcast on CBS.

ESPN to bundle with Fox One for $40 per month
A bundle that offers Fox One with ESPN Unlimited will be offered in June for $40 per month, the two media companies announced on Monday.

Fubo moving forward with sports-only plan, may integrate Hulu channels
A new skinny package called "Fubo Sports" is launching in the coming weeks; the company is looking at various ways to integrate Hulu with Live TV into its core app.