Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
Fox Corporation hires Puja Vohra to ad sales role
Fox Corporation on Thursday announced the hiring of Puja Vohra to the role of Chief Marketing Officer and Executive Vice President of Advertising Sales
USAGM starts firing full-time Voice of America employees
The USAGM is sending termination notices to full-time employees at Voice of America, The Desk has learned.
Gracenote: Metadata helps boost effectiveness of contextual CTV ads
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right time.
Deal reached to bring Chicago Sports Network to Comcast
The channel will be available in the "Ultimate" tier of Xfinity TV, according to a report.
WBD laying off workers in cable networks business
Warner Bros Discovery (WBD) on Wednesday began issuing pink slips to workers within the company's broad cable networks business.
Walmart eliminating 1,500 tech, advertising jobs
More than 100 workers will be affected in California, where Walmart has a large technology hub.
Madhive announces Fraud Free Guarantee for local ad buyers
The guarantee is meant to enhance confidence in the buying and outcomes process.
SiriusXM signs Stephen A. Smith to new radio deal
Stephen A. Smith will produce two talk shows for SiriusXM, starting in September, the radio broadcaster announced.
Bango: Subscription bundles help services achieve “forever” status
Most Americans have at least one "forever subscription" — a subscription-based product that they don't plan to cancel in the near future.
DATA
Woman suing Wikipedia for wrongful termination filed similar discrimination case in 2022
The woman, Kayla Mae, denied being transgender in a discrimination case filed three years ago, but said the opposite in her lawsuit against the Wikimedia Foundation.
LinkedIn partners with Paramount, Innovid, Sprinklr on CTV ad opportunities
LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr and Adobe.
Jeopardy, Wheel of Fortune coming to Hulu, Peacock
Comcast's Peacock and Disney's Hulu will offer next-day episodes of Jeopardy and Wheel of Fortune under a deal struck with Sony Pictures Television this week.