News
The latest stories published on The Desk.
Bango Chief Marketing Officer Anil Malhotra to take new role
Malhotra and Frank Bury will not seek re-election to Bango's Board of Directors at the end of the month, the company affirmed.
EXECUTIVE MOVES
Disney’s DRAX forges partnership with Amazon DSP
Brands will be able to purchase Disney's streaming inventory within Amazon's demand-side platform.
Sky, Channel 4, ITV forge video advertising partnership
The three broadcasters will allow small- and medium-sized businesses, and eventually ad agencies, to launch one campaign across all their linear channels and platforms.
Trump Mobile launches with expensive wireless plan, flagship phone
President Trump's commercial organization has launched a wireless phone offering with unlimited talk, text and data, as well as numerous fringe benefits.
Lionsgate to launch curated content channel on DirecTV
Lionsgate will offer its film and television content library through a new curated channel that will launch on DirecTV's satellite and streaming platforms in the coming weeks
Conrad Clemson tapped to lead EdgeBeam Wireless as CEO
EdgeBeam Wireless, the joint venture formed by The E.W. Scripps Company, Gray Media, Nexstar Media Group and Sinclair, has appointed Conrad Clemson as its Chief Executive Officer, effective immediately.
TEGNA reinforces local news commitment with new streaming newscasts
Local television broadcast TEGNA is launching new, two-hour newscasts on nearly three dozen local TV stations this month.
Winners announced for 2025 Interactive TV of Tomorrow Leadership Awards
The organizers of the annual TV of Tomorrow Show (TVOT) have announced the winners of the 2025 Interactive TV of Tomorrow (ITVT) Leadership Awards.
Joyn inks “NCIS” distribution deal with Paramount Global
ProSieben Sat.1 and its streaming service Joyn have inked a distribution deal with Paramount Global for the rights to "NCIS."
Netflix partners with Yahoo DSP for programmatic ad buys
The partnership involves all 12 regions where Netflix offers its ad-supported tier of service.
Roku partners with Amazon Ads to increase CTV ad inventory
Roku and Amazon have announced an advertising partnership that will allow advertisers to reach 80 percent of the CTV device market in the United States.
Adobe introduces Express for Ads platform geared toward small businesses
Adobe has introduced a new self-serve ad platform that aims to make it easier for small businesses to launch campaigns on a number of third-party platforms.