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The latest stories published on The Desk.

Big Sky Conference renews deal with Scripps Sports
The production and distribution pact runs through the 2029-2030 academic year.

Amazon’s Prime Video to stream Trump era of “The Apprentice”
The show will stream on Prime Video in the U.S. only, with additional seasons debuting on the streaming platform every Monday through the end of April.

Parks Associates: Smart tag use rising in U.S. homes
More Americans are using smart tags to keep track of personal items, according to the latest report from Parks Associates.
DATA

Roku hires Lauren Benedict to lead global ad sales
Roku has hired Lauren Benedict to oversee its global advertising sales, the company announced on Monday.

FCC Chair questions lack of Great American Media channels on YouTube TV
In a letter to the CEOs of YouTube and Google, FCC Chairman Brendan Carr said he received "complaints" that YouTube TV was not carrying faith-based programming.

Gray Media to broadcast St. Louis Cardinals games
Gray Media is partnering with Major League Baseball (MLB) to bring a handful of St. Louis Cardinals games to free broadcast TV this season.

Stephen A. Smith works himself into $100 million ESPN contract
The newspaper columnist-turned-sports media analyst will continue to appear on Disney's sports channel — and many other places.

Viewpoint: Can TEGNA’s latest corporate hire save the company?
Kirk Varner wonders if a new C-suite appointment can steer TEGNA in the right direction, or if rockier times for the broadcaster are ahead.
By:
Kirk Varner
OPINION

DirecTV, Televisa-Univision renew distribution agreement
The agreement will see Televisa-Univision networks incorporated into a new Spanish-language programming tier.

Audacy issues pink slips across local, national operations
Around 100 employees received layoff notices on Thursday, and more than 300 could be let go by mid-March, according to sources.

KNX Los Angeles News Director Alex Silverman to resign
Alex Silverman is stepping down from his role as News Director of Audacy's all-news radio station in Los Angeles.

Charter promotes Keith Dardis to EVP, Spectrum Business
Charter Communications has awarded Keith Dardis his second promotion in four months.